SEOUL, Oct. 3 (Korea Bizwire) – Client electronics retailers, grappling with a dire problem for survival, are searching for modern options by introducing after-sales companies (AS) and membership packages. Within the face of escalating e-commerce competitors, diversified gross sales channels, and a worldwide financial downturn, client electronics retailers discover themselves at a crossroads.
In an effort to navigate this disaster, these retailers are endeavoring to draw prospects to their brick-and-mortar shops by providing an array of companies. In April, Lotte Hello-Mart unveiled the Dwelling Complete Care Service, a complete answer that encompasses all points of residence home equipment. This service acts as a one-stop vacation spot for all residence appliance-related considerations, together with repairs, cleansing, earlier installations, and guarantee insurance coverage.
Moreover, E-Land lately inaugurated an offline service middle in Ilsan, in collaboration with Meisters, an organization specializing in after-sales service and set up. This middle not solely repairs malfunctioning family home equipment but additionally extends its companies to merchandise not initially bought from E-Land.
In a strategic transfer to adapt to the altering panorama, E-Land launched an insurance coverage service in March to cowl damages to residence home equipment. In Could, it expanded its portfolio by launching paid membership shops. Each Hello-Mart and E-Land are diversifying their choices past product gross sales in a bid to encourage extra frequent buyer visits.
This strategic shift is rooted in the truth that residence home equipment have a significantly lengthy substitute cycle and are extremely delicate to financial circumstances, making it unsustainable to solely depend on standard gross sales techniques.
For client electronics retailers, the trail to survival hinges on creating compelling causes for purchasers to go to their shops repeatedly and foster ongoing loyalty, nicely earlier than the subsequent buy is due.
Hello-Mart has reported constructive outcomes from its service-oriented strategy. Through the first half of this yr, the 4 shops outfitted with residence all-around answer facilities noticed a outstanding 20 % enhance in gross sales in comparison with final yr. Moreover, web earnings turned a nook, reaching 2.2 billion received, reversing working losses of 25.8 billion received within the first quarter to a 7.8 billion received revenue within the second quarter.
Amidst these transformations, e-commerce titan Coupang is inflicting concern because it makes strides towards enhancing its after-sales service capabilities. Coupang lately utilized for emblems similar to OneClick and Rocket AS with the Korean Mental Property Workplace, signaling its intent to enter the house equipment after-sales service sector.
The corporate has additionally initiated the recruitment of specialised personnel by Coupang Logistics Service (CLS). However, some business insiders are questioning whether or not Coupang’s efforts to bolster after-sales service will actually revamp its efficiency.
A seasoned business observer remarked, “Aside from distinctive circumstances, on-line purchases of residence home equipment are gaining reputation. For smaller home equipment, past main equipment producers with sturdy AS infrastructure, the standard of after-sales service will emerge as a pivotal criterion for customers’ decisions.”
Ashley Track ([email protected])